AI Insights · Timothy · July 2023
Top 5 Ultracasual Games on iOS in the UK for Q2 2023
Explore the performance trends of the top 5 ultracasual games on iOS in the UK during Q2 2023, including downloads, revenue, and active users.
During the second quarter of 2023, the ultracasual gaming market on iOS in the United Kingdom witnessed varied performance trends among the top 5 applications. Here’s a closer look at each app's performance based on data from Sensor Tower.
Diamond Painting ASMR Coloring by Crazy Labs showed consistent revenue growth, reaching approximately $608 in both the weeks of May 8 and May 15, and peaking at about $581 in the final week of June. Weekly downloads fluctuated, with a notable increase to around 1.2K in the last week of June. Active users initially decreased from 4.9K at the end of March to 1.5K in mid-May, but then saw a recovery, reaching 2.4K by the end of June.
Draw it from Kwalee Ltd experienced a steady revenue stream, peaking at around $456 in mid-April. Downloads surged mid-quarter, hitting over 10K in the last week of May. Active users saw significant growth, especially towards the end of May, reaching nearly 25K, before stabilizing at around 11K by the end of June.
Jelly Dye：Satisfying ASMR Game by AI Games FZ had an early revenue peak of approximately $640 in mid-April but saw a significant drop to zero revenue from mid-May onwards. Downloads remained relatively stable, with minor fluctuations, averaging around 600-1,000 per week. Active users saw a peak of 3.3K in mid-April, followed by a gradual decline, ending at around 1.4K by the end of June.
Fill The Fridge! by Rollic Games saw a revenue increase starting in May, peaking at around $473 in the last week of June. Downloads surged in late May, peaking at approximately 20K. Active users showed a significant increase, reaching over 72K by the end of June, indicating strong engagement.
Goo: Slime simulator, ASMR by Exomind LTD had a relatively low and declining revenue trend, with a peak of $342 at the end of March, dropping to $115 by the end of June. Downloads were minimal, with occasional spikes, and active users remained low, peaking at just 49 at the end of March.
For more detailed insights and data, visit Sensor Tower.
